Surfer paddle out. Surf copywriter.
WATERPROOF SEAMS REASSURE
CONSUMERS. WELDED SEAMS
EXCITE THEM!
(yep!)
 
copywriter

WHO ARE YOU TALKING TO?

Consumer channels, including digital and print, need different, engaging product and brand descriptions than your internal teams and external buyers.

 

I take product and brand information, tech specs, verbal descriptions, development stories and more and turn it into easy-to-digest, compelling language and messaging for buyers, sales reps, consumers, employees and brands.

 

LET'S GET YOUR

PRODUCT & BRAND

INFO DIALED-IN.

WHAT I DO

 

Catalog, workbook and product copy

 

Product descriptions and language

 

Sell-in

 

Sell-through

Demand creation

 

Copywriting and editing

Event literature

Tag lines

Quick turns

 

I DO THIS, TOO

Press releases

Brand messaging

Corporate bios

Connect people

HI. I'M AMY.

 

With my background in editorial writing and editing, I honed my skills being on the editorial staffs of Shape Magazine, Fit Pregnancy and Rock & Ice. My work has appeared in Outside, Backpacker, Hooked on The Outdoors, Glamour and Women’s Health.

 

I then became one half of an elite public relations team for The North Face. I increased media coverage 200 percent in one year and 300 percent in two years, regularly landing cover and award opportunities for the company.

I joined the team at KEEN Footwear as Marketing Manager, Product Storyteller, bringing the stories of KEEN products and initiatives to life through innovative copy, design, video and consumer-facing messaging.

 

Having worked with the best brands in the business, I developed a love and expertise for excellent product information.


When I'm not raising tiny humans, I moonlight for companies in the design, consumer products, outdoor, active, artisan food space and everything in-between - living the brands I contribute to. I have collaborated with companies including Patagonia, PrAna, Save the Waves, Bonfire Marketing, Intel, Viewpoint, Hevi-Shot, Watershed Communications, Nike, Hard Frescos, Lumen, Vinosmith, DeFeet, Julbo, Evolv, Verde Communications, Hi-Tec, Portland Parks and Recreation, PDX Parent and more.

"Amy has a great combination of product knowledge,

writing chops and creativity. Those abilities mean her product communications are compelling and clear - and help products succeed in the marketplace."

-Phyllis Grove/Hydro Flask

 

"Amy is elemental, providing the oxygen every brand needs to create messages that form authentic connections.

She just gets it."

-Barry McGeough/Google/PVH

"I really have no idea what Amy does, but she seems important."

-Jacob Smith/Nielsen

"Amy understands the delicate sales and marketing relationship, and is able to develop material that meets the needs

of sell-in and sell-through."

-Marteen Santerre/Maine Health/L.L. Bean/Rue La La 

"I thought this was the

other Amy Crawford."

-Mike Funk/R/GA

 
 

SELECTED SAMPLES

The North Face
The North Face
KEEN
KEEN
KEEN
KEEN: Built in the U.S.A.
KEEN
The North Face
KEEN
KEEN: Built in the U.S.A.
KEEN Utility
Viewpoint
Viewpoint
The North Face
The North Face
The North Face
The North Face
KEEN
Viewpoint
Viewpoint
Viewpoint
Viewpoint
Mercer Foods
Mercer Foods
Mercer Foods

CONTACT